I know, I know… here I am just breezing in after a long long time away with only a soft smile and warm hello… But.. this is happening right now over on my Instagram page (@shellrummel) and I don’t want you to miss out:) My design studio is giving away our Natural Affinity wool rug & silk pillow (from @suryasocial) and a fine art giclee print from my portfolio (all, shown above). The contest runs until Thursday, December 21st at 12 noon EST…Entry info is listed on the Instagram Post so if this piques your interest, do check it out and enter to win… would love for my art and design to live with you!
Suffice it to say, I need to get back over here, to share my art and studio news and to get some of the many thoughts out of my head… a long ramble would really do me good. If only you could see all the balls that I am juggling in the air at the moment, surely you’d forgive me the disappearance and welcome me back. ~
I spent the earliest days of my career self producing a variety of product lines. All of my products began with my hand painted watercolor paintings. From there, artwork was digitized, color palettes were refined, designs tweaked, production techniques explored and packaging created to delight. It was so much work, ensuring that my artistic vision was fully realized every step of the way. And as I write these words, I recall just how much I loved it all…There’s something about the process of creation from beginning to end that is deeply satisfying.
In more recent years, I have been licensing my art and designs to manufacturing partners who then use my art to enhance their product lines. The collaborating happens between me, my team and the manufacturer and their art director. Licensing also has elements that are richly rewarding, especially when our vision comes to life with a quality product, and I am fortunate to have many.
But I’ve been missing a more hands on approach. So my design team and I have jumped back in and we are about to offer our first collection of self produced, upholstery weight textiles on the most beautiful cotton/linen blend fabric. And, just as I remember, it really is a process;) We are still tweaking to get color perfect, but it’s coming along beautifully. We are so excited to soon share the full collection, which features our softly sophisticated, organic designs along with a few other product line surprises. This collection will be offered to the trade via Interior Design Professionals and Showrooms and we simply can’t wait to see what new opportunities may arise. I’m feeling inspired anew… it’s really limitless, where we can take this! (upholstered furniture, anyone? :)
If you’re a Design Professional or an Interior Design Showroom who would like more information about the new collection, (or, if you just plain dig what we’re offering:) drop me a line over on my Design website and let me know how you envision us working together.
A little design news:)
For over two years, my design team and I have been working and waiting on the launch of my first collection with industry giant, Surya. A dream of mine, to design a line of rugs that feature my natural, organic art. The Natural Affinity rug collection will launch at High Point Market next month. The collection features an assortment of abstract organic wool rugs, all with my signature design aesthetic. A lovely collection of silk pillows will also be available to the trade.
Surya’s Press Release has been distributed to over 300 Media outlets this week. It was picked up by several of the Trade Magazines including Home & Textiles Today, HFN, RugNews, Home Accents Today and Furniture Today. I am overwhelmed (in the best possible way) and simply so grateful.
There is much to be said for being patient, holding onto your vision, trusting the process, believing in your own talents and having faith that it will all come together as it is meant to. A very proud moment for me and my design team. Enjoying the feeling…
For months, my team and I have spent the majority of our time designing for Home Fashions Market Week which happens twice a year in New York City. Next week, I’ll be there, spending time with my agents, meeting with prospective new licensees and visiting my current partners in their showrooms as Fall Market Week kicks off. Launching this season, are 5 new bedding collections in partnership with Nostalgia Home as well as coordinated bath ensembles via Bacova Guild. Different for me this market, is that I have been invited to participate in the Retailer meetings for my bedding collections! A rare opportunity to meet the top retailers face to face and introduce them to my designs. The collections for each bed are dear to me… a true labor of love. Each, uniquely inspired with natural elements, organic geometrics and soft color paIettes. Although I have yet to see the finished products, I have faith in the team at Nostalgia Home and know that with their attention to detail, the collections will be lovely. I am so proud of the work we have done. The designs are serene and soft, quietly elegant…I am hopeful the ensembles will be well received at market and will eventually find placement in a store near you;) I look forward to sharing photos of the actual bedding collections with you, once I am back in the studio.
And…Always extra exciting when you come across a Press Release that features your brand. Have a look… Home & Textiles Today, September 10, 2014 Press Release, Shell Rummel Signs with Nostalgia