Hold onto your vision, trust the process…

Surya Promo_spring2016-01

A little design news:)

For over two years, my design team and I have been working and waiting on the launch of my first collection with industry giant, Surya. A dream of mine, to design a line of rugs that feature my natural, organic art. The Natural Affinity rug collection will launch at High Point Market next month. The collection features an assortment of abstract organic wool rugs, all with my signature design aesthetic. A lovely collection of silk pillows will also be available to the trade.

Surya’s Press Release has been distributed to over 300 Media outlets this week.  It was picked up by several of the Trade Magazines including Home & Textiles Today,  HFN, RugNews,  Home Accents Today and Furniture Today. I am overwhelmed (in the best possible way) and simply so grateful.

There is much to be said for being patient, holding onto your vision, trusting the process, believing in your own talents and having faith that it will all come together as it is meant to. A very proud moment for me and my design team. Enjoying the feeling…

Highlights From a Very Full Year

Our year in Review…

It makes me dizzy (in the best possible way;) to look back on the last year and see all we have accomplished in my design studio. It was truly an extraordinary year for the Shell Rummel brand in the sense that much of the work we did during the year was in preparation for 2015. We’ve been steadily focused, and as is true of most good things in life, patience rewards! So many beautiful new products and collections are about to launch! It’s such a thrill…

We’ll be giving away some lovely products in the coming months in partnership with some of our licensees…Not to be missed so feel free to join our mailing list or follow my brand page on facebook. My website has all the updated information, so come take a few minutes and have a look through. As always, my gratitude for your kind support of my art and design work…it means so much ~ Shell

2014 year in review

2014 year in review pg2