Hold onto your vision, trust the process…

Surya Promo_spring2016-01

A little design news:)

For over two years, my design team and I have been working and waiting on the launch of my first collection with industry giant, Surya. A dream of mine, to design a line of rugs that feature my natural, organic art. The Natural Affinity rug collection will launch at High Point Market next month. The collection features an assortment of abstract organic wool rugs, all with my signature design aesthetic. A lovely collection of silk pillows will also be available to the trade.

Surya’s Press Release has been distributed to over 300 Media outlets this week.  It was picked up by several of the Trade Magazines including Home & Textiles Today,  HFN, RugNews,  Home Accents Today and Furniture Today. I am overwhelmed (in the best possible way) and simply so grateful.

There is much to be said for being patient, holding onto your vision, trusting the process, believing in your own talents and having faith that it will all come together as it is meant to. A very proud moment for me and my design team. Enjoying the feeling…

Underwater Shimmer


It’s finally Spring. I always breathe better once we begin to turn the corner from colder air. And although March always feels like an in between kind of month,  the slow but sure return of the light fills me with a certain peace. No one anticipates the bloom of Spring’s blossoms more than me.

It’s been a while since I have visited here. Fine art has taken a back seat to current design work, studio organization, product launches and family life but I have managed to find a little time here and there to create a few new pieces that I am proud of, so I will begin to share them along again.

Some paintings really need to be seen with your own eyes or held in hand to truly feel their subtle magic. Underwater Shimmer is that kind of painting. What doesn’t come across here on the page is the iridescent accents of gold throughout the watercolor. The ink work also has a really beautiful delicate quality that somehow feels flat to me when I view it here. So you’ll have to take my word for it that this one is special.

A lot to share… gently encouraged to do so… lovely to float back in ~

Original watercolor and Ink ©Michelle Rummel / Shell Artistree LLC / Shellrummel.com


Bloom Beautiful, now available in the US!

So thrilled to share that my Bloom Beautiful decoupage and craft paper collection is finally available in the US, via Jo-Ann fabric and Craft stores online. The papers are gorgeous, and the Bloom Beautiful Book is particularly lovely with special, subtle touches like glitter and foil embellishments… a treasured gift, so do keep it in mind for the crafty types on your holiday shopping list! So perfect for card making projects, Christmas gift tags, decoupage holiday ornaments and so much more… The collection launched earlier this year in the UK and ever since, I have been receiving inquiries as to US availability. Happy to share this news along to my crafters here in the US!

My Bloom Beautiful paper pad can be found on the Jo-Ann Fabric and Craft website… here. 

A nice assortment of my decoupage papers can be found…here.


Little Sparks


It’s a sleepy, quiet, solitary day of painting back in my studio.  I am paying close attention to those little sparks within…I find I often come back to drawing/painting figurative works. I am drawn to faces, necks, hair and lips. I don’t always get the lines or the proportion right, but there is something familiar and pleasing just in the trying. I do often use photographs for reference but more often than not, at some point in the process I veer far off reference point and just let my hand and imagination lead the way. Always an element of organic abstraction… intricate detailing…watery colors, controlled… and yet, I do try to let watercolors just be watercolors and do their thing, too. It’s the sweetest dance between ink and water and although she doesn’t look like me, she becomes a true portrait of me at my creative happiest…

In this moment, I am fulfilled.

Original Ink and watercolor painting… ©Michelle Rummel / Shellartistree LLC  / Shellrummel.com

My Reverie…



The ocean inspires me in many ways. Soft, tranquil, salty… Here, the light restores and I am reminded to slow down and breathe deeper.  Some places just feel like home.

My soul colors can be delivered right to your doorstep… beautiful, easy… just like the foamy tide.

See the full collection, here…